Wednesday, April 30, 2014

CEO Note: Measuring Success, One Ocean at a Time


(Photo: Oceana / Mike Hirshfield)



This CEO Note appears in the new Spring 2014 issue of Oceana magazine, now available online.


Saving the ocean sounds like a global-scale task. For practical people, such big ambitions can be off-putting. Many of us want to know that what we are doing is actually making a difference, and will readily trade in glorious unfulfilled ambitions for measurable and concrete achievements.


So do Oceana’s campaigns meet that standard?






from Oceana North America Blog: The Beacon http://ift.tt/1kutBvu

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